LoRoWo
LoRoWo is a blog that centers around the concept of soft-living—a contemporary lifestyle trend that emphasizes comfort, relaxation, and self-care. It covers topics such as fashion, skincare, beauty, lifestyle, travel, and more. It aims to give the readers a place to breathe in this fast-paced and chaotic world.
Roles
Brand Designer
UI Designer
Web Developer
Responsibilities
Identity and Branding
Responsive Website
Team
Individual
Duration
3 days
This is an ongoing work, so I will be updating this case study as I go!
Last updated: 06/21/24
Client's Constraints
I had to create a fully functional and responsive website in 3 days.
The client urgently needed a blog published to qualify for an affiliate program. With only the blog's primary logo and desired vibe as guidance, I was responsible for everything from branding and UX/UI design to building the entire website.
Creating an identity
Logo Ideation
The client wants "LoRoWo" as the primary logo for their blog. While it prominently features the blog's name, its adaptability is limited in smaller settings.
To address the adaptability issue, I proposed creating a secondary logo to ensure flexibility and maintain brand consistency across various sizes and applications.
Inspired by the blog's full name, "Lost in a Rose-tinted World," I considered using a capital 'L' or a rose as the secondary logo. So, I started brainstorming with some sketches. When I hit a creative block, I decided to switch gears and move to Procreate and experiment with the primary logotype.
During this process, I noticed how the elongated 'o's could serve as perfect petals for a rose icon.
Brand Identity
Within a couple of hours, I finished the secondary logo and got it approved by the client. I quickly moved on to putting together simple brand guidelines that include the dual logos, color palette, and typography.
Building the MVP
Due to the time constraints, I went with the MVP approach to test different types of content and gather user feedback.
Target Audience
The main goal of the blog is to build a community of individuals who are interested in living a more relaxed and stress-free lifestyle. These include young professionals, wellness enthusiasts, mindfulness advocates, and more.
Core Features
Basic homepage with a list of blog posts
Simple navigation
Individual blog post pages
Simple about page
Deliverables
Given the limited time, I opted to use a website builder to quickly publish the blog. I designed the interface from scratch using the builder's tools and enhanced the site with custom CSS and JavaScript for further customization.
Landing Page
Blog Post
About Page
Navigation
Mobile UI
Home Page
Blog Post
About Page
Navigation
What's next?
The deliverables outlined above were completed within a 3-day timeframe. There is significant room for improvement, and I will continue to refine them based on user feedback.
Next steps
Promote blog on social media
Track user behavior and engagement via Google Analytics
Add comment and contact functionalities
Continue to iterate on design